The Past Chrysler CEO Joins Evatran as a Strategic Advisor to Assist in the Areas of Product Innovation, Go-to-Market Strategy, and Supply Chain Optimization
RICHMOND, VA October 9, 2014 – Today, Evatran Group, the leading developer of high-power wireless charging products, announced that Tom LaSorda, previous CEO and President of Chrysler LLC, has joined the Company as a Strategic Advisor. As the first Company to make wireless charging available to individual Nissan LEAF and Chevrolet Volt drivers, Evatran welcomes LaSorda’s experience in developing, launching, and scaling high-volume automotive products.
Mr. LaSorda has spent over 30 years in the auto industry. He joined the Board of Management at Daimler in 2004, then served as the CEO and President of Chrysler from 2004 – 2007. The company was sold to Cerberus Capital in 2007, and he stayed on as Vice Chairman and President. Since retiring in 2009, LaSorda has been involved in the startup scene. He launched IncWell, a private venture capital fund in Birmingham, Michigan, with partners Roger Penske, Dieter Zetsche, and many others.
Mr. LaSorda will be specifically advising Evatran on product development strategies, manufacturing, quality processes, and the execution of the Company’s automotive manufacturer relationships.
“Tom’s addition to our Strategy Team marks an important acceleration for Evatran,” commented Rebecca Hough, Evatran CEO and Co-Founder. “We have delivered on our commitment to bring wireless charging to individual EV drivers with the PLUGLESS L2 System. Our focus is now on further increasing market penetration, practical technological innovation, and growing our network of preeminent advisors, like Tom, to put the convenience of wireless charging in the hands of every EV driver.”
Mr. LaSorda commented, “This is great technology, which is already proving itself in the market. I’m excited by the early growth and the leadership team. We expect PLUGLESS to become the preference for EV charging. We’ll see where we go next.”
The PLUGLESS L2 offers the ultimate in convenience and simplicity for today’s electric vehicle driver. Completely eliminating the plug-in process, the PLUGLESS system ensures the EV owner is getting the maximum electric range out of his electric vehicle by ensuring that every time he parks, he’s charging. The system charges as quickly as conventional corded systems, and all vehicle features, such as charge-timers and phone applications, can be used seamlessly with the PLUGLESS system. The system also has the industry’s only safety certification from Electronic Testing Laboratories (ETL).
The PLUGLESS™ Level 2 EV Charging System, developed by Evatran™, is the first electric vehicle (EV) charging system on the market to offer customers a simple way to charge their EVs with the ease of wireless technology. The Company is currently working with Oak Ridge National Lab on a three-year Department of Energy grant to integrate high power wireless charging technology into production electric vehicles. After installing over 30 trial systems with partners across the country including Google, Duke Energy, and Hertz, Evatran launched the PLUGLESS System to individual EV drivers in early 2014. To learn more about PLUGLESS L2 or to reserve a wireless charging system for your own EV, visit www.pluglesspower.com.